The digital advertising industry is currently scrambling to adopt HTML5 with the impending 'death of Flash'. The question we need to ask ourselves about the mad scramble, says Kevin Peterson of Pixels, is why?
Flash is dying and will be gone sooner rather than later. But don't panic. The change to HTML5 will provide advertisers with advantages in not only creativity but also ROI, explains Sizmek's Jordan Khoo.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins