visibility

2 days ago

The Attention Council adds Havas, Dentsu, AB InBev, Electrolux and more new members

Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.

May 10, 2013

Online display advertising fraud: Proof that relationships matter

In programmatic buying of online ads, buyer and seller don't even need to know each other. Given recent news around fraudulent ad impressions, maybe there's something to be said for the relationships inherent in managed-supply ad networks.