user id

Jul 14, 2022

A guide for brands to navigate big tech’s ID solutions

Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.

Jan 27, 2022

Is Topics too basic?

Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

Aug 17, 2020

Brands, is it time to ditch passwords?

As brands digitise they must balance security with a frictionless customer experience, and there are better ways to do it than passwords, says the APAC leader of a user identity technology firm.