ubs chinese grand prix shanghai

Jun 24, 2011

RedWorks HK designs F1 trophy for UBS

UBS AG has engaged RedWorks Hong Kong to design and produce the trophies, the trophy display and the uniforms for 'grid girls' for the 2011 Formula 1 UBS Chinese Grand Prix in Shanghai. The trophy design brief required the development of a trophy that interweaves Chinese culture and history with the winning values of the sport, to produce the winner’s trophy, dubbed the 'Hero's goblet'. (photo 1-5 courtesy of Victor Fraile and UBS AG)