May 30, 2016

Airbnb's installation at the Daikanyama T-Site

The first promotional activity as part of a new marketing partnership between Airbnb and Culture Convenience Club (CCC) includes in-store branding and a ‘listing’ in the form of an Airstream at CCC’s flagship T-Site in Daikanyama. Airbnb is working with CCC to raise awareness and understanding of its brand in Japan.

May 28, 2016

Why a major Japanese retailer wants to promote Airbnb

TOKYO - Culture Convenience Club (CCC), a Japanese retail and lifestyle company, has partnered with Airbnb for an ongoing marketing initiative to raise understanding of the Airbnb brand and home sharing in the market.