Trendwatching.com has compiled a list of 10 trends that will shape Asian consumerism in 2015: "Innovation opportunities to run with, and profit from", as the company puts it. The full report elaborating on each of the 10 trends is available on the Trendwatching website.
Although they aren't completely inexperienced at being consumers, many people in markets across Asia may be feeling the touch of your brand for the very first time. They should be treated accordingly, writes Tara Hirebet, head of Asia-Pacific at trendwatching.com.
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