total impact

Hyundai Card makes the case for painstakingly nurturing its corporate font
Sep 30, 2021
Staff Reporters

Hyundai Card makes the case for painstakingly nurturing its corporate font

After Hyundai Motors' payments business developed its own credit card-inspired font, a whole lot of work has gone into digital renewal, 18 years later. The company insists it's worth it.

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