thorsten nolte

Feb 5, 2014

Mobile and social marketing are dead. Long live digital marketing.

P&G global brand building officer Marc Pritchard declared last year that digital marketing was dead, but I think he missed the point. Actually digital marketing is very much alive. It's mobile marketing and social marketing that are actually dead.

Apr 15, 2010

Can print find a clear digital path?

The global print industry is confounding naysayers by utilising digital technology. But content needs to be wisely chosen.