Thorsten Nolte

Mar 28, 2014

Gamification, not gaming

Even simple reward mechanisms can tap into the psychological rewards that make games so addictive.

Feb 5, 2014

Mobile and social marketing are dead. Long live ...

P&G global brand building officer Marc Pritchard declared last year that digital marketing was dead, but I think he missed the point. Actually digital marketing is very much alive. It's mobile marketing and social marketing that are actually dead.