HONG KONG – At a time when local news continues to be quite negative, independent agency The Right Side is taking a positive approach in a new 60-second TVC campaign for Sony's Alpha 6000 camera series.
INTERVIEW: Former GroupM Hong Kong CEO KK Tsang (曾錦強), who set up his own agency group The Bees a year ago, talks about the entrepreneurial DNA that drove him to go solo.
HONG KONG - Miranda Shing, former deputy executive creative director of Leo Burnett Hong Kong, has cofounded a new startup creative agency, The Right Side, with heavyweight industry heads as her partners.
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