the pool
Everyone wants a piece of China's online ad market
BEIJING – Despite rapid growth and increasing interest from global agencies and advertisers, China's online advertising system is still lacking transparency.
Everyone wants a piece of China's online ad market
BEIJING – Despite rapid growth and increasing interest from global agencies and advertisers, China's online advertising system is still lacking transparency.
VivaKi's The Pool aims to raise China's online ad standards
News that the VivaKi Nerve Centre in China has set up a research programme - The Pool - to look at advertising standards for online video content, has been met with applause.
VivaKi's The Pool aims to raise China's online ad standards
News that the VivaKi Nerve Centre in China has set up a research programme - The Pool - to look at advertising standards for online video content, has been met with applause.
VivaKi launches new online video research initiative in China
BEIJING - VivaKi, the strategic and digital unit of Publicis Groupe, has officially debuted its online video research initiative The Pool in China.
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