Sep 15, 2014

China's digital drivers: Changan Ford's Jason Liu

PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market

Aug 8, 2014

China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei

PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.

Jul 9, 2014

China's digital drivers: Digital platforms a slam dunk for Li-Ning

PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.

May 19, 2014

China's digital drivers: Make emotional mobile connections

PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.

Apr 7, 2014

China's digital drivers: Striking up sexy conversations for Reckitt Benckiser

PROMOTIONAL FEATURE: China’s ban on ads for intimate products prompted Reckitt Benckiser marketing director Ben Wilson to move to the forefront of social media and video usage.

Feb 7, 2014

China's digital drivers: Kimberley-Clark helps mums online

PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China