May 28, 2014

Yunnan Baiyao breaks into digital marketing with Arkr Digital

KUNMING - Yunnan Baiyao, a 112-year-old Chinese herbal medicine brand, has approached Arkr Digital to ramp up the company's digital marketing presence using a reverse consumer-to-business (C2B) model.

May 8, 2013

Charles Chen publicises Inoherb's men’s product line in DMG campaign

SHANGHAI - DMG Media has created a marketing campaign to launch Inoherb’s Men’s Black Tea Line in China, with actor Charles Chen as brand spokesman.