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Skin-whitening products should embrace the chance to empower women
Many skin-whitening products capitalise on socio-cultural dynamics exploiting negative emotions and going so far as to suggest an association between lighter skin and intelligence. Instead brands could play a role in changing and improving these dynamics while actually helping their business.
Coca-Cola's first herbal drink should appeal to younger generation: industry experts
BANGKOK - The decision by Coca-Cola to launch its first herbal drink, Habu, in Thailand is a wise move, according to industry experts, who point out that a lack of prejudice against the world-renowned soft drink brand makes the country an ideal testing ground.
'Wellthy': Health is wealth, and the priority spend
With environmental and food-safety concerns on the increase, innovations that allow consumers to control both their well-bring and their impact on the planet stand to make health into wealth for brands.
Crowd cracked: Brands should support the wisdom of crowds
Using the wisdom of the community for the benefit of the community.
Mature brands should focus on core vision when refreshing their image
Many mature brands would like to rejuvenate their image to appeal to younger consumers, as Watsons has been doing in Singapore, but experts advise a thoughtful approach in such initiatives to avoid alienating current fans.
Asian megacities to spur product innovation: Trendwatching.com
ASIA-PACIFIC - Urban growth often means shrinking space and added stress, but it also translates into opportunities for new products, services and experiences, according to a new report from Trendwatching.com.
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