ta chong bank

Apr 17, 2015

CASE STUDY: How TC Bank Taiwan made savings books less yawn-inducing

TAIWAN - Dwarfed by large, global banking players with big budgets, Ta Chong Bank (TC Bank for short), differentiated itself to win new customers simply by making an owned asset less boring.

Feb 12, 2010

Ta Chong Bank | Extraordinary Ordinary People | Taiwan

Taiwanese Ta Chong Bank (TC Bank) has debuted its latest branding campaign, entitled 'Extraordinary Ordinary People' and devised by Ogilvy & Mather Taiwan.

Feb 12, 2010

Ta Chong Bank | Extraordinary Ordinary People | Taiwan

Taiwanese Ta Chong Bank (TC Bank) has debuted its latest branding campaign, entitled 'Extraordinary Ordinary People' and devised by Ogilvy & Mather Taiwan.

Feb 12, 2010

Ta Chong Bank | Extraordinary Ordinary People | Taiwan

Taiwanese Ta Chong Bank (TC Bank) has debuted its latest branding campaign, entitled 'Extraordinary Ordinary People' and devised by Ogilvy & Mather Taiwan.