sports wear

Aug 12, 2010

New Balance launches N-ergy in China with through-the-line campaign

Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.

Jul 2, 2010

Li Ning rebrands to 'Make the change' with new logo design

BEIJING – Chinese sports apparel brand Li Ning has redesigned its logo and launched a new tagline ‘Make the change’ as part of a bigger brand revitalisation plan for the coming three years.

Jun 30, 2010

CASE STUDY: Puma sells record volumes of winter products

Puma launched its first campaign produced in the region with the objective to sell unprecedented volumes of products.