The 99-year-old company is working to implement a culture of open innovation. It’s no easy feat, but is an important step to re-energising the brand.
Dispatch from SXSW: Probing the impacts of the 'maker' revolution on brands, manufacturing and the foundations of consumerism itself.
Photos from the 2012's SXSW (South by Southwest) interactive festival held from March 9 - 18 in Austin Texas. The images were shot by James Quinlan, social intelligence manager and senior strategic planner, DDB Sydney.
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