sophia ong

Making sense of 'social' effectiveness: FAME 2013
May 9, 2013
Benjamin Li

Making sense of 'social' effectiveness: FAME 2013

SHANGHAI - The second day of the Festival of Asian Marketing Effectiveness kicked off with Sophia Ong, national planning general manager of Tencent, who shared case studies showing how brands like Kirin, VW, Louis Vuitton and COFCO are taking advantage of social media.

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