single market

Southeast Asia: Benefits & pitfalls of marketing to the region as a bloc
Feb 2, 2010
Asiya Bakht

Southeast Asia: Benefits & pitfalls of marketing to the region as a bloc

SOUTHEAST ASIA - With a combined GDP of US$1.5 trillion (2008 figures), a population of 588 million and an advertising market worth an estimated $15 billion, brands and media owners are beginning to view Southeast Asia as an attractive market bloc.

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