shirli zelcer

Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief
Jan 18, 2023
Eularie Saldanha

Brands that won’t adapt to cookie regulations are going to lag in two years: Merkle analytics chief

Shirli Zelcer, global head of analytics and tech tells Campaign India about Merkle's transition post-acquisition by Dentsu, the evolving role of AI, its usage and more.

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