shihyo

Can L’Oréal's new luxury skincare line Shihyo shake up the beauty industry?
Jan 9, 2023
Nikita Mishra

Can L’Oréal's new luxury skincare line Shihyo shake up the beauty industry?

BRAND HEALTH CHECK: The French beauty giant is channeling its inner K-beauty, but in the era of disruptors like Drunk Elephant and Glossier, can yet-another new brand squeeze its way to the top in the over-saturated beauty market?

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