red bridge communications
Guinness tunes into folk music for brand awareness in China
SHANGHAI - Iconic dry Irish stout Guinness is using folk music to promote its brand in China with the launch of its first annual China-focused music campaign, 'Guinness More Music', in Shanghai last week.
Red Bridge Communications boosts F&B portfolio with Costa Coffee and Guinness wins
SHANGHAI - Red Bridge Communications, a boutique independent communications and PR consultancy, has reported two new business wins in the food & beverage category: UK exports Costa Coffee and Guinness.
Thoughtful China Media launches ad-industry talk show
SHANGHAI - Thoughtful Media China is producing a series of online video programmes focused on the business of the media and ad industries in China. Independent PR agency Red Bridge Communications' managing partner, Nicky Wang, has made her media hosting debut on the weekly talk show.
Alison Wright joins Red Bridge Comms as managing partner
SHANGHAI - Communications veteran Alison Wright has joined Red Bridge Communications in China as a managing partner, effective this week.
Red Bridge wins Chery Quantum, The Carat Club in Shanghai
SHANGHAI - Independent boutique PR agency Red Bridge Communications has partnered with Chery Quantum Automotive Company (CQAC) and diamond retailer The Carat Club.
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