rainbow washing
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3 days ago
From loud and proud to lost and quiet? The 'confused adolescence' of Pride 2025
As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.
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Jun 2, 2024
Pride Month marketing: From rainbow-washing to wariness
As we kick off Pride, corporate participation is expected to dwindle.
Jun 27, 2022
Rainbow-washing: a partial, half-hearted defence
Not all brands should have free reign over the rainbow, but nonetheless brands do have a unique power to disrupt society and inform our culture.
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