Aug 22, 2023

SK-II CEO on marketing activations, storytelling, AI and more

Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing.

Nov 2, 2021

SK-II channels Andy Warhol in Pitera Essence collaboration

'Broadcast Your Beauty' campaign for Asia by Forsman & Bodenfors taps into Warhol's blurring of mass media, art and commerce ahead of the world's largest shopping festival on 11.11