Oct 1, 2015

How Vespa 'almost markets itself' in Asia

THE FACE BEHIND THE BRAND: Dario Damati talks about sharing his passion for Piaggio’s two-wheeled icons, including Aprilia and Moto Guzzi, across Asia-Pacific.

Dec 10, 2013

CASE STUDY: How interactive video promoted Piaggio's premium scooter in Vietnam

Piaggio worked with Sofresh to create a digital campaign featuring an interactive online video to unveil the Vespa LXV in a competitive market.

Nov 14, 2013

CASE STUDY: How Piaggio cultivated image of 'originality' among Vietnamese youth

Piaggio, an Italian manufacturer of scooter, ran a digital campaign for its flagship motorbike, the Liberty Italia, aligning the product with Vietnamese young people's desire to stay true to themselves.

Jun 6, 2011

Phibious Vietnam adds Piaggio to its portfolio

VIETNAM – Phibious has been named the lead brand agency for scooter manufacturer Vespa Piaggio Vietnam.

Apr 14, 2010

Piaggio appoints Y&R as creative agency for Vespa in Vietnam

HO CHI MINH CITY - Piaggio Vietnam, a subsidiary of the Italian-based Piaggio Group, one of the world's leading manufacturers of scooters and motorbikes, has appointed Y&R as creative agency for its Vespa line of scooters following a six-way pitch for the account.