AUSTRALIA - In a two-month campaign leading up to the Australian Open tennis tournament, Tourism Victoria and Clemenger BBDO are using a Periscope-enabled ball and game-play mechanisms to lure tourists to Melbourne.
ASIA-PACIFIC - Livestream video has big implications for marketers in Asia and globally. These platforms could be glorious, marketing moments waiting to happen or ones that rapidly crash and burn in front of your shaky handheld smartphone, inducing tears of bitter pain.
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