paris olympics

May 23, 2024

How brands are going for gold at the Paris Olympics

Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.

Jan 10, 2024

Olympics: a golden opportunity for brands despite reputation risks

About one million people flocked to the Champs Élysées on New Year’s Eve to cheer the arrival of the French capital’s Olympic year.