Self-satisfaction rules the roost when it comes to the new generation of Chinese consumers. Exercising more rationale and balance in their consumption journeys, they're not only shifting their own focus, but also challenging brands to demonstrate a deeper understanding of their needs than ever before.
Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.
MediaMonks' Isabel Han delves into what brands should do in the Korean market to aim for digital solutions at a reasonable price and receive the best value for the investment, rather than compromising quality for cost.
It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.
MediaMonks' Isabel Han deep dives into how Korean brands are using the latest tech tools to gain valuable marketing insights. Plus, shares tips on overcoming adoption challenges.
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