oped
How Asia's AI revolution is helping businesses to redefine CX
Valtech's Atlas Lim shares his observations on the emergence and influence of generative AI on CX, and why it's a catalyst for transformative interactions across China and Southeast Asia.
10 trends that will shape B2B marketing in 2024
Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.
Eight CX trends to watch out for in 2024
World-leading expert in CX and best-selling author, Professor Steven van Belleghem, shares his predictions for the top customer trends in 2024—and what they mean for brands and agencies alike.
Participation, social awareness and emotional resonance: China's pragmatic consumer trends revealed
Self-satisfaction rules the roost when it comes to the new generation of Chinese consumers. Exercising more rationale and balance in their consumption journeys, they're not only shifting their own focus, but also challenging brands to demonstrate a deeper understanding of their needs than ever before.
3 profiles of modern Chinese tourists: How can businesses win them over?
Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.
You get what you pay for: Why you should select a marketing partner carefully
MediaMonks' Isabel Han delves into what brands should do in the Korean market to aim for digital solutions at a reasonable price and receive the best value for the investment, rather than compromising quality for cost.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins