May 15, 2024

Moving on from Apple 'Crush': How do we stay human on the surface?

As the furore over Apple "Crush" moves into the rearview mirror with the tech giant apologising for the ad, the founder and creative director of Weirdo says it's time to champion the human.

May 14, 2024

From niche to mainstream: The rapid rise of the creator economy

With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.

May 6, 2024

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

Apr 29, 2024

Taking the entrepreneurial route: Lessons from a first-year founder

Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co-founder of TriOn & Co., reflects on her first year leading the business.

Jan 25, 2024

How Asia's AI revolution is helping businesses to redefine CX

Valtech's Atlas Lim shares his observations on the emergence and influence of generative AI on CX, and why it's a catalyst for transformative interactions across China and Southeast Asia.

Jan 17, 2024

10 trends that will shape B2B marketing in 2024

Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.