Today’s installment plans provide Chinese shoppers and retailers with a new way to pay that offers them immediate gratification.
Four of the top 10 markets are in Asia, according to Kantar Worldpanel, which also revealed some interesting buyer behaviour.
Ecommerce payment methods and services are necessary features in businesses as online purchase intention has doubled in the past three years. Further growth hinges on educating the market and building solid brand awareness and trust.
Single's Day underscores that e-commerce is a global tour de force. Brands need to plan for these events as part of their strategy in both emerging and established markets, according to MEC analysts.
2014’s 'Double 11' is done and dusted. Tmall's total turnover of RMB 57.1 billion significantly surpassed last year’s RMB 35 billion. While everyone has focused on this outstanding figure, Isobar’s Eve Lo looked beyond this to what brands and retailers can learn from this frenetic event.
ASIA-PACIFIC - It's well documented that people in Asia, and China in particular, are more attached to the internet and more enamoured with online shopping than their counterparts elsewhere. But fresh research from Geometry Global pins some eye-popping numbers on just how vast those differences are.
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