online reality show

CASE STUDY: GroupM China targets young talent in online reality show
Jul 26, 2012
Benjamin Li

CASE STUDY: GroupM China targets young talent in online reality show

CHINA - GroupM has made an innovative effort to find young talent with a 10-webisode online reality show called 'GroupM young power' on Youku, featuring young media hopefuls looking for their first break in the industry.

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