nike shoeboxxxx

Nike and Leo Burnett Beacon Tokyo get fans collecting, trading and buying virtual sneakers
Jul 27, 2012
David Blecken

Nike and Leo Burnett Beacon Tokyo get fans collecting, trading and buying virtual sneakers

TOKYO - To drive consumers to Nike's e-commerce site, Leo Burnett Beacon Tokyo and Nike use gamification via Shoe Boxxxx, a Facebook app that allows users to collect and trade virtual versions of rare Nike sneakers.

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