newfronts
May 7, 2021
TikTok to marketers: Go native and multigenerational
The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.
May 6, 2021
Twitter and Snap push content, creators and incremental reach
Content announcements at NewFronts in US include exclusive partnerships in sports, entertainment, lifestyle and other genres.
May 4, 2021
Amazon touts new Twitch, IMBdTV offerings, audience guarantees via ad tech
In NewFronts presentation, the tech giant says it will launch original series on IMDbTV, bundle Amazon Advertising and Twitch campaigns and offer audience guarantees on media placements.
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