Mar 10, 2023

Chinese brands that stepped up their International Women's Day actions

While many use IWD as another shopping festival opportunity, local marketing experts see a change in the gender equality dialogue.

Sep 4, 2022

3 reasons why western brands are vanishing from the Chinese market

Brands are pulling out of China in droves. In the past, failure to succeed in China was put down to a lack of localization and social media presence.

Apr 24, 2020

Are China-facing fashion and beauty campaigns ready for a makeover?

Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.