Mar 10, 2023
Chinese brands that stepped up their International Women's Day actions
While many use IWD as another shopping festival opportunity, local marketing experts see a change in the gender equality dialogue.
Sep 4, 2022
3 reasons why western brands are vanishing from the Chinese market
Brands are pulling out of China in droves. In the past, failure to succeed in China was put down to a lack of localization and social media presence.
Apr 24, 2020
Are China-facing fashion and beauty campaigns ready for a makeover?
Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.
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