michel borelli

May 31, 2013

Brands, agencies applaud HCMC's move to allow public-bus advertising

HO CHI MINH CITY - A move to lift the advertising ban on public buses in Ho Chi Minh City has been welcomed by agencies and brands, even though the first ads won't appear until 2015.

Nov 2, 2012

LUXURY REPORT: Vietnam a growth hot spot

Rising incomes and a large young population point to the potential for rapid luxury market expansion in the emerging SE Asian nation.

Aug 8, 2012

Perfetti Van Melle selects creative agency for Alpenliebe

HO CHI MINH CITY - Perfetti Van Melle Vietnam has handed the creative work for its flagship confectionery brand Alpenliebe to Lowe Vietnam.

Jun 19, 2012

Lowe Vietnam appoints ECD

HO CHI MINH CITY - Lowe Vietnam has appointed Christopher Catchpole as its executive creative director.

Jun 27, 2011

Lowe Vietnam names new MD

SINGAPORE – Lowe Vietnam has named Michel Borelli as its new managing director. Borelli has previously headed Ogilvy in both the Vietnam and Indonesia markets.