Brands, agencies applaud HCMC's move to allow public-bus advertising
HO CHI MINH CITY - A move to lift the advertising ban on public buses in Ho Chi Minh City has been welcomed by agencies and brands, even though the first ads won't appear until 2015.
LUXURY REPORT: Vietnam a growth hot spot
Rising incomes and a large young population point to the potential for rapid luxury market expansion in the emerging SE Asian nation.
Perfetti Van Melle selects creative agency for Alpenliebe
HO CHI MINH CITY - Perfetti Van Melle Vietnam has handed the creative work for its flagship confectionery brand Alpenliebe to Lowe Vietnam.
Lowe Vietnam appoints ECD
HO CHI MINH CITY - Lowe Vietnam has appointed Christopher Catchpole as its executive creative director.
Lowe Vietnam names new MD
SINGAPORE – Lowe Vietnam has named Michel Borelli as its new managing director. Borelli has previously headed Ogilvy in both the Vietnam and Indonesia markets.
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