mc donalds taiwan
Nov 30, 2023
Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
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