matt baxter

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying
Jun 20, 2018
Alex Brownsell

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

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