mass market

Nov 4, 2020

Oppo seeks premium status in Europe

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

Aug 16, 2011

Premium FMCG brands go mass market in China

CHINA - Aiming to cash in on the burgeoning demand for consumer goods in China, some premium FMCG brands have taken a somewhat "masstige" approach.