CANNES - Want to know what CMOs in Asia-Pacific are reading and sharing? Ask LinkedIn. According to Penry Price, who heads marketing solutions for the platform, the company has a global team capable of determining best practices for companies looking to reach any given demographic on LinkedIn via content marketing.
GLOBAL - Professional social networking site LinkedIn's marketing solutions offering has netted US$48 million in revenue in the first quarter of the year, which represents a 73 per cent year-on-year increase and 26 per cent of LinkedIn's total revenue.
INDIA – Interpublic Group’s (IPG) Mediabrands has signed a majority-joint venture partnership with India-based Interactive Avenues to form new business unit Reprise Media.
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