luca penati

Ogilvy PR Worldwide wins Telstra International’s global PR business
Aug 1, 2011
Benjamin Li

Ogilvy PR Worldwide wins Telstra International’s global PR business

GLOBAL - Australian telco giant Telstra International has named Ogilvy Public Relations Worldwide as its new global PR agency partner. The media budget account is estimated to 6-figure US dollars.

Ogilvy's Luca Penati on staying relevant in digital PR
Nov 10, 2010
Angelia Seetoh

Ogilvy's Luca Penati on staying relevant in digital PR

Traditional PR principles are still very much applied in the digital space, and companies should harness key drivers of the industry to stay relevant, says Ogilvy's Luca Penati

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