linda lin
May 17, 2010
Melvyn Goh named as president of Mindshare China
SHANGHAI - Mindshare China has appointed Melvyn Goh (pictured) as president of the network in China, effective immediately.
May 13, 2010
Making sense of the diversity in media habits between China's tiers
Although much has been written on the challenges of understanding and engaging China's multi-tiered consumers from a brand and product perspective, what has attracted less attention is the importance of adapting media strategies to the variety of economic and geographic markets in the country.
Mar 10, 2010
Mindshare China promotes Linda Lin and Asmita Dubey as managing directors in Shanghai and Beijing
SHANGHAI - Mindshare China has promoted Linda Lin and Asmita Dubey as managing director of Shanghai and Beijing, respectively.
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