kathryn carter

Oct 7, 2020

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Apr 3, 2018

Social media has become stressful for brands: Snapchat

Snapchat's regional general manager shared a perspective shift that can reframe the mindset of a marketer looking to build engagement with social media.