Bertilla Teo, Greater China CEO of Starcom MediaVest Group, sums up the Chinese consumer in a few words: empowered and speedy.
SHANGHAI – Holaba’s brand war has crowned Tencent’s QQ as the most popular social networking site (SNS) among 18 other platforms in China.
Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.
SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.
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