jared braiterman
Jun 27, 2018
Q&A: We should expect more category shifting in Japan
US tech giants are hastening diversification among Japanese brands, says McKinsey's former APAC design head.
Jul 5, 2016
How McKinsey is moving into the creative scene
Ad agencies are increasingly afraid of management consultancies, with good reason. Jared Braiterman of McKinsey sheds light on the company’s advance into creativity and design.
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