james welch

Eye-tracking function helps brands to put messages at the right place
Sep 16, 2013
Racheal Lee

Eye-tracking function helps brands to put messages at the right place

SPIKES ASIA 2013 - The future of advertising is where consumers look at the message, and not what channels they watch, chief experience officer at Objective Asia James Breeze said.

WPP's Media Innovation Group ventures into Asia, headed by James Welch
Jul 16, 2012
Susie Sell

WPP's Media Innovation Group ventures into Asia, headed by James Welch

SINGAPORE – WPP’s digital media investment consultancy Media Innovation Group (MIG) has officially launched in Asia, headed by Innocean’s former business director James Welch.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

Google delays cookie deprecation again: APAC adtech leaders respond

2 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

3 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Pepsi unveils new logo and identity; colours 120 markets in electric blue

5 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Digital Media Awards 2024 winners revealed

6 Digital Media Awards 2024 winners revealed

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

7 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

8 WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

AI won’t take your job or business. The people who learn and apply AI will

9 AI won’t take your job or business. The people who learn and apply AI will

Why McCann’s global chief creative wants more work from an ‘open kitchen’

10 Why McCann’s global chief creative wants more work from an ‘open kitchen’