india rebrand

India's brand value: What are the stakes of rebranding a country's name?
Sep 12, 2023
Campaign India Team

India's brand value: What are the stakes of rebranding a country's name?

SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

The changing face of political ad campaigns in India

3 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

Move and win roundup: Week of May 6, 2024

6 Move and win roundup: Week of May 6, 2024

Baidu PR head departs company following controversial videos

7 Baidu PR head departs company following controversial videos

Pepsi unveils new logo and identity; colours 120 markets in electric blue

8 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Is there a place for 'fake OOH' ads in the industry?

9 Is there a place for 'fake OOH' ads in the industry?

Why international airlines want a piece of Air India’s chatbot technology

10 Why international airlines want a piece of Air India’s chatbot technology