hong leong bank
Jul 9, 2013
Hong Leong Bank taps Mediavest Malaysia for $8.4 million media business
KUALA LUMPUR - Leading Malaysian bank Hong Leong Bank has appointed Mediavest Malaysia to handle its media planning and buying in Malaysia following a competitive pitch, according to a source close to the pitch.
Jan 3, 2012
CASE STUDY: Hello Kitty helps expand Hong Leong's customer base
Hong Leong Bank launched the Hong Leong Hello Kitty Debit Card in October, to gain relevance with the younger consumer segment, through Naga DDB.
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