haute couture
Nov 21, 2019
Valentino’s haute couture-meets-streetwear experiment in China
The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins