grey group korea
Aug 15, 2013
Coca-Cola's first herbal drink should appeal to younger generation: industry experts
BANGKOK - The decision by Coca-Cola to launch its first herbal drink, Habu, in Thailand is a wise move, according to industry experts, who point out that a lack of prejudice against the world-renowned soft drink brand makes the country an ideal testing ground.
Mar 14, 2013
When social media attacks: Hijacking of brand messages and what to do about it
A side effect of the 'always-on' age is that even the best-intentioned campaigns and CSR efforts can be instantly hijacked, remixed, and then amplified in harshly critical ways. A recent example involving Coca-Cola presents some lessons.
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