gregoire champetier

Accor CMO targets recalibration between Europe and Asia
Mar 7, 2012
David Blecken

Accor CMO targets recalibration between Europe and Asia

ASIA-PACIFIC - Following the launch last week of the Grand Mercure hotel brand in China, Gregoire Champetier, Accor's global chief marketing officer, spoke to Campaign about the company's hopes for better brand recognition across the Asia-Pacific region.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

How Trust Bank went from zero to a million customers in less than three years

7 How Trust Bank went from zero to a million customers in less than three years

Lululemon hands media account to GroupM in key Asian markets

8 Lululemon hands media account to GroupM in key Asian markets

WPP set to drop GroupM brand in media shake-up

9 WPP set to drop GroupM brand in media shake-up

Six agencies pitch for Emirates' $126 million global media account

10 Six agencies pitch for Emirates' $126 million global media account