grand mercure beijing

Accor CMO targets recalibration between Europe and Asia
Mar 7, 2012
David Blecken

Accor CMO targets recalibration between Europe and Asia

ASIA-PACIFIC - Following the launch last week of the Grand Mercure hotel brand in China, Gregoire Champetier, Accor's global chief marketing officer, spoke to Campaign about the company's hopes for better brand recognition across the Asia-Pacific region.

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